Privacy Policy

Effective date: 11 August 2026

Overview

This Privacy Policy explains how izar ("we", "us", "our") collects, uses and protects your personal information when you visit our website or make a purchase. We are the data controller for the personal information described in this policy, and we are committed to handling it in line with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

izar is a trading name of 404 Marketing Solutions Ltd., registered in England and Wales (Company Registration Number: 16059498), with a registered address at 182-184 High Street North East Ham, London, E6 2JA, UK.

2. What Information We Collect

Depending on how you interact with us, we may collect:

  • Contact and account details: name, email address, phone number, billing and delivery address.
  • Order information: products purchased, order value, order history.
  • Payment information: processed securely by our payment providers (see Section 5) — we do not store full card details ourselves.
  • Technical information: IP address, browser type, device information, and pages viewed, collected via cookies and similar technologies.
  • Marketing preferences: whether you've opted in to receive emails from us.

3. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders, including payment, shipping and customer service (necessary to perform our contract with you).
  • Respond to enquiries and provide support (necessary to perform our contract, or our legitimate interest in customer service).
  • Send you order confirmations and updates (necessary to perform our contract).
  • Send marketing emails, only if you've opted in (based on your consent, which you can withdraw at any time).
  • Improve our website and understand how it's used, via analytics cookies (based on consent, where required).
  • Comply with our legal and tax obligations, such as record-keeping for HMRC (necessary for legal compliance).
  • Prevent fraud and keep our site secure (based on our legitimate interest).

4. Cookies and Tracking Technologies

We use cookies and similar technologies to run our site, remember your basket, and understand how visitors use our store. This includes analytics and advertising tools such as Google Analytics, Meta Pixel and TikTok Pixel, which help us understand site performance and measure the effectiveness of our advertising.

Where required by law, we'll ask for your consent before setting non-essential cookies, and you can manage or withdraw your preferences at any time. For full details on the specific cookies we use, what they do, and how to control them, see our Cookie Policy.

5. Sharing Your Information

We share personal information with trusted third parties who help us run our business, including:

  • Shopify, our e-commerce platform, which hosts our store and processes data on our behalf.
  • Payment providers (such as Shopify Payments, PayPal, and card processors), to securely process your payment.
  • Delivery and courier companies, to fulfil and ship your order.
  • Analytics and advertising platforms (Google Analytics, Meta, and TikTok), to help us understand site usage and measure our advertising. These platforms may set their own cookies as described in our Cookie Policy.
  • Email and marketing platforms, if you've opted in to marketing communications.
  • Professional advisors and authorities, where required by law (for example, HMRC).

We do not sell your personal information to third parties.

6. International Transfers

Some of the third parties we work with — including Shopify, Google Analytics, Meta and TikTok — may store or process data outside the UK, including in the United States. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or a UK adequacy regulation.

7. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes it was collected — typically for the duration of our relationship with you, plus a period afterwards to meet legal, accounting or tax obligations (usually up to 6 years for order and payment records).

8. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of your information, where applicable.
  • Object to or restrict certain processing.
  • Request a copy of your data in a portable format.
  • Withdraw consent at any time, where processing is based on consent (e.g. marketing emails).

To exercise any of these rights, contact us using the details below. You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), though we'd appreciate the chance to resolve any concerns directly first.

9. Children's Privacy

Our Services are not directed at children, and we do not knowingly collect personal information from anyone under 18.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page, with the effective date shown at the top.

11. Contact

Trading name of: 404 Marketing Solutions Ltd.
182-184 High Street North East Ham, London, E6 2JA, UK
Email: contact@404marketingsolutions.com
Company Registration Number: 16059498
VAT Number: 518467272